It’s been awhile, but I feel like I’m still getting started. I have been lucky enough to work across a whole host of various media verticals. No, seriously. In the last nine years, I’ve been lucky enough to work as a Magazine Editor, a Game Developer, Copywriter, UX Designer, VR Developer, Business Owner, Social Media Strategist, Director, Executive Producer and Media Critic.

While that’s a mouthful, I have engaged with each field in meaningful ways, carrying successful elements to every new project and role. Like I said above, I have always loved what I do. Below you will find a list of places that I have worked. Obviously, this may not tell you everything you may want to know. Feel free to contact me, if you would like to chat about something in particular.

FOUNDER/DIRECTOR | STREET FZC
2013 – PRESENT

DUBAI/NEW YORK CITY

• Founded a guerrilla marketing and media agency specializing in engaging niche groups through meaningful experiences, offline and online.
• Specialists in brand community development.
• Notable clients include Nike, General Motors, Victoria’s Secret PINK, Live Nation, Unilever, Ray-Ban, Formula 1, Philips, Toyota.

STRATEGY CONSULTANT | DE CORRESPONDENT
2018

NEW YORK CITY

• Advising the Dutch publication’s global launch and crowdfunding campaign in USA on UX, content strategy and business models that will champion trust.
• Prototyping and A/B testing various pitch and design models for campaign launch.
• Identifying communities-specific outreach and content strategies.

PRODUCTION COORDINATOR | YAHOO FINANCE
2017 – PRESENT

NEW YORK CITY

• Played a bridge role between the production control room and event staff to take the monthly show, Breakouts, to air and in front of its live studio audience
• Taking up different roles in production from technical directing to event management.
• Working with executive producer to develop audience development strategies.

ADJUNCT FACULTY | NEW YORK UNIVERSITY
2019

NEW YORK CITY

• Co-teaching a class which focuses on producing a live news/variety show and dealing with script development to marketing.
• Production management for all NYU Journalism events at 20 Cooper Square.
• Hosting Adobe workshops and set-up/striking all livestreams and live event staging at NYU Journalism.

ASSISTANT PRODUCER | CNN (NEWS18)
2009

MUMBAI

• Worked across CNN IBN’s editorial desks in Mumbai, India to produce (pre & post) live shows and packages including E-Tonight, The Week that Wasn’t, etc.
• Worked with various anchors and producers to assist in preparation sets and rundowns.
• Did “time” in the media logging library; logging tapes, ingesting footage and delivering B-Roll for the news cycle.

SENIOR EDITOR | YOUNG PLUS MAGAZINE
2014-2016

DUBAI

• Although now shut, in its prime, this was the Middle East’s Seventeen, focused on speaking to young adults and teenagers.
• My role included creating content plans, working with writers and managing brand partnerships.
• I doubled up as the digital editor for the publication as well working with the Hollywood Foreign Press Association to coordinate exclusive interviews.

CHIEF OPERATING OFFICER | UTH VENTURES
2010-2014

DUBAI

• The Uth Ventures group including Uth Mag was a digital magazine and content creation agency focusing on targeting the youth in the Middle East.
• I started of on the media production team and eventually made partner where my role focused on business development, but still retaining campaign execution and media production.

COPY INTERN | J.WALTER THOMPSON
2011

CHENNAI

• Winner of multiple Cannes Lions awards, my short spell as a creaitve intern at JWT taught me a lot about how “big” agencies manage their creatives.
• Working as a copywriter, I got to experience the pressure of having to deliver copy at the highest level – no matter what the product or the medium.

CREATIVE INTERN | SOCIALIZE
2010

DUBAI

• My role included copywriting content and community engagement for a number of clients. I was even awarded employee of the month.
• Worked with account manager and art directors to service and write copy for clients including Mercedes Benz, Tang, Sony, etc.

ACTOR | AUS THEATRE GROUP
2009-2013

SHARJAH

• Worked as an ensemble actor featuring over six shows including renowned Macbeth Arabia with Hollywood’s Bashar Atiyat and Broadway’s Hugh Kennedy.
• This was done as apart of my minor in Theater and Performing Arts at the American University of Sharjah.

INVESTIGATION MANAGER | WNYC x NYU
2018

NEW YORK CITY

• Managed a team of 14 journalists and producers working on investigating the state of organic recycling in New York City.
• This was a collaboration between WNYC, The Gothamist and NYU Journalism.

PRODUCER | FAST COMPANY
2017

NEW YORK CITY

• Worked on a team with 7 journalists covering the FBI’s first criminal charge on an Initial Coin Offering.
• My role included working as an editor, photojournalist, scriptwriter and video editor on the various media assets of the project.