Idea 2: Differentiation & Audience
How is your concept different?/How does your concept improve on previous solutions?
1. My concept changes everyday/every week and offers the seekers a novel challenge on an ongoing basis.
2. It reflects/compliments the news of the day.
3. It is “monetizable.”
4. It is based on a platform which the seeker is often frequenting.
Here are the characteristics of the target audience:
They follow the news. They don’t read it.
They can laugh at the news.
They tune into some kind of tonight/late night news show.
They find Trevor Noah cute/John Oliver is f*cking awesome.
They’re tuned into what’s happening through the day/night.
They always know where they phone is/phone is in their eyeline.
